Startup Hiring: Your First Sales Hire

When founding teams need to scale their sales efforts beyond their first few clients, they need to hire a sales leader. This is a very risky and scary next step for founders as it’s a critical hire (often make...

How to Optimize the Performance of Your SDRs

Your SDR team is the face of your sales team – the first point of contact and the best chance you have at scheduling qualified appointments that will lead to closed business. Though the SDR is often an...

A Guide To Your First Cold Email Structure

How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first...

The​ ​Best​ ​Practice​ ​Guide​ ​to​ ​Asking​ ​for​ ​Referrals

Most salespeople and entrepreneurs appreciate the power of referrals. Receiving a strong endorsement and warm introduction from an existing client is incredibly valuable. Referrals get your emails opened...

Moving From Transactional Sales to Enterprise Sales

At the beginning of your company’s life, it’s likely that you’ll focus on transactional sales. If you’re selling B2B, these clients are generally SMEs with a buying cycle of 60 days or less. Small deals can be...

Optimizing Your Sales Team’s Productivity with Scorecards

In my previous post, I talked about the best ways to optimize your SDR team’s performance. There are a lot of questions that come with that though – mainly, how do you know if your SDRs are having...

Cold Email Best Practices for SDR Teams

Early on in my sales career I learned that I couldn’t build rapport simply through email, and I certainly couldn’t get a full understanding of my prospect’s needs. To this day, I rarely ever actually sell...

3 Pillars for Building Your Sales Training Program

Building a training program during the early stages of a startup can be daunting. When you’re starting out with only a few sales reps, it’s easy to have them figure it out on their own as opposed to buckling...

How to Implement Career Development for SDRs

A Sales Development Rep (SDR) can be one of the hardest jobs in sales, but it’s a great position for someone to learn about themselves and where they’re headed within a sales organization. While it is an entry...

Selling to the Healthcare Market: Enterprise and Transactional Sales

Healthcare professionals are some of the most vital members of our society. If you want to sell technology to them, it’s crucial to build an understanding of their unique needs. At Ambra Health, we offer...

3 Cold Calling Obstacles You Should Be Avoiding

When attempting to gather new clients, there are many common roadblocks that salespeople stumble upon that make it even more difficult for their client to understand what they have to offer. Below are three...

Building a Double-sided B2B Marketplace

Although Seamless/Grubhub is now better known for B2C services, when I came on in 2004 the business was exclusively B2B, which is what I focused on during my almost nine years there. My team signed up...

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