What European Startups Should Know Before Opening a U.S. Office

When deciding to open a U.S. office, there are many things to think about, both good and bad. It’s a big, exciting step and a defining moment in a European startup’s history.  As a Voice of Customer SaaS...

3 Sales KPIs To Track When Onboarding New Hires

We all know how important it is to set the right metrics and key performance indicators (KPIs) for your salespeople. But what you might not know is how to choose which sales KPIs matter for onboarding new...

What a Benefits Consultant Does and How it Can Help Startups

Part of building a startup includes determining how you’re going to provide benefits to your early employees. Which solution you select will depend on where your company is in your growth trajectory and what...

Want to Become a Sales Manager? Don’t Skip Team Lead

One of the most common topics salespeople discuss is if, when, and how they should move into sales management. This holds true for first year SDRs planning their careers as well as Senior Account Directors...

Sales Coaching: How to Coach a High-Performing Rep

If you’ve ever had a rainmaker on your sales team, you know that a unique dynamic sometimes exists between you and your star-player. You also probably know how tempting it is to let your high-performer simply...

Risk vs Reward – How to Choose a Startup

Startups are synonymous with accelerated growth, but they’re also synonymous with risk. What are the areas of the organization that you need to dig into in order to figure out whether the startup you’re...

Training a New Sales Team? 5 Ways to Set Them Up for Success

If you run an early-stage startup, your first sales hires—and how you train and introduce them to your company—will set the tone for the next stage of your startup’s growth. After all, it’s likely...

How To Nail Your Mock Pitch

So you’ve made it through the various phone screens and/or in-person interviews & you’re ready to take on the mock sales pitch – congratulations! Whether you’re an experienced enterprise seller or an...

Building an American Sales Team at an International Company

At Leverton I’ve had the opportunity to participate in an exciting project: establishing a satellite North American office for a company that’s already enjoyed success in Europe. For the past three years...

How to Bring Your Sales Management into the 21st Century

Before jumping into best practices for ensuring that you’re effectively managing reps to hit the ground running, opposed to stumbling, I want to start with a definition. Employee (noun): a person working for...

3 Pillars for Building Your Sales Training Program

Building a training program during the early stages of a startup can be daunting. When you’re starting out with only a few sales reps, it’s easy to have them figure it out on their own as opposed to buckling...

Implementing a Sales Qualification Process as a New VP of Sales

As a new VP of Sales, there’s plenty to do in the first ninety days. This is particularly true if you’re joining a young company, where sales processes might be somewhat chaotic. That was the case for me when...

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