Building an American Sales Team at an International Company

At Leverton I’ve had the opportunity to participate in an exciting project: establishing a satellite North American office for a company that’s already enjoyed success in Europe. For the past three years...

What You Should Know Before Migrating To An SDR-AE Model

I’ll give it to you straight — making the transition from an end-to-end sales process to an SDR-AE model isn’t easy. It requires a significant investment of time and resources, two things we never have...

5 Strategies For Healthcare Enterprise Sales

You may have a product that will revolutionize healthcare, but how do you sell it to health systems and executives that are bombarded with the “next big thing?” First and foremost, you must find out where your...

How to Optimize the Performance of Your SDRs

Your SDR team is the face of your sales team – the first point of contact and the best chance you have at scheduling qualified appointments that will lead to closed business. Though the SDR is often an...

9 Qualities Needed to Become A Sales Manager

You see the same thing over and over again: highly motivated reps in high growth startups that all want to get promoted to management. Many of them have the aspiration to get there, but don’t know what will...

How to Create an Amazing Sales Culture

Ever since my first day at SinglePlatform, I’ve always had the mentality of creating a culture where people love their job, and wake up every day excited to come to work. But easier said than done, right...

How Role Plays Improve Sales Team Training

Role playing serves as one of the best ways for people to learn and practice the skills necessary to succeed in sales. At Justworks, we’ve integrated weekly role plays into a part of our schedule, and also...

Startup Hiring: Your First Sales Hire

When founding teams need to scale their sales efforts beyond their first few clients, they need to hire a sales leader. This is a very risky and scary next step for founders as it’s a critical hire (often make...

4 Ways to Motivate Your Sales Team

Growing a company is a team effort – but that won’t stop your sales and marketing teams from pointing fingers and blaming each other for your business’s revenue shortcomings. In my career, I’ve managed...

When To Merge Your Sales And Post-Sales Teams And How To Do It

Movable Ink made an unorthodox shift last year: We merged our sales team with our post-sales team. A risky move? Sure—but it really helped us grow our existing accounts and bring on new business. This strategy...

6 Tips for Promoting Wellness in the Workplace

Modern technology means that we’re constantly connected and bombarded with stimuli. In the high-growth startup environment, the intensity is even greater. HR professionals have the obligation to promote...

Go-to-Market Sales Strategies for Early Stage Startups

Launching your product and generating revenue for the first time is always scary. The first time you put your pricing model up against a customer for the first time, anything can happen. Is it too much? Too...

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