What European Startups Should Know Before Opening a U.S. Office

When deciding to open a U.S. office, there are many things to think about, both good and bad. It’s a big, exciting step and a defining moment in a European startup’s history.  As a Voice of Customer SaaS...

How to Increase Your Sales Conversion Rate by Over 100%

The amount of traffic we get on WayUp is pretty exciting for me and my team. Every day we have new businesses signing up for our site, but it’s not so exciting when those signups go dark. Our team noticed we...

How Daily Growth Standups Improve Team Communication

In a startup it’s important to understand team context, not just your individual role in the funnel. At PersistIQ, we used to have separate meetings between sales, marketing and customer success. However, this...

A Guide To Your First Cold Email Structure

How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first...

Building an American Sales Team at an International Company

At Leverton I’ve had the opportunity to participate in an exciting project: establishing a satellite North American office for a company that’s already enjoyed success in Europe. For the past three years...

Slack Hacks for Your Sales Team

Since April 1st, 2014, Slack has roughly added 4,000 new users per day. Whoa. The disruptive communication medium delivers value that’s intuitive to utilize from day one. Eventually, though, we started...

Best Practices for Managing a Fintech Inside Sales Team

Five months ago I joined Dataminr as their first ever VP of Inside Sales. For those who know me well know that I love a challenge, especially when it comes to building sales teams from the ground up. Although...

How to Implement Career Development for SDRs

A Sales Development Rep (SDR) can be one of the hardest jobs in sales, but it’s a great position for someone to learn about themselves and where they’re headed within a sales organization. While it is an entry...

Startup Sales Managers: Stop Hiring Experienced Salespeople

Business is good. Revenue’s up, customers are happy, and investors are pleased. Even better, you finally have the budget for that new salesperson. At least, you thought you did. Until you started browsing job...

Moving From Transactional Sales to Enterprise Sales

At the beginning of your company’s life, it’s likely that you’ll focus on transactional sales. If you’re selling B2B, these clients are generally SMEs with a buying cycle of 60 days or less. Small deals can be...

How To Hire Salespeople

The only thing more important than hiring great front line managers is knowing how to hire salespeople. No amount of incredible management experience or training can overcome hiring the wrong people for the...

Selling HR Technology: How to Structure Your Team for Success

When selling HR technology, it’s important to keep in mind that you are bringing in technology that will impact every employee at the company. These decisions matter to everyone in the executive suite...

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