High-performing sales representatives are successful at finding and reaching out to prospects because of the tools they use. In order to succeed at all stages of the sales process—from compiling your list of prospects to closing the deal. You should make effective use of digital tools. There are tons of sales prospecting tools available that can help you identify likely prospects and their contact information, contact them through e-mail or the phone, reach out via social media, and more.
Here are 12 sales prospecting tools to consider:
Sales Prospecting Tools for building a prospect list
Identifying likely prospects and reaching out to them is one of the most important parts of the sales process. These tools can help you to find prospects.
Rapportive: Have you ever been in a situation where you can’t figure out someone’s e-mail? Rapportive is a free tool here to help you find e-mails you need, as well as contextual information about the person you will be contacting. When you add Rapportive to your Gmail account, you automatically receive information from LinkedIn whenever you enter in an e-mail address.
Datanyze Insider: Datanyze Insider is a free chrome extension that helps you research accounts, build targeted prospect lists and export them easily.
Sidekick: Most sales representatives tend to forget about a prospect when it doesn’t work out, but that may be a mistake. With HubSpot’s Sidekick, you can receive notifications whenever someone interacts with a piece of your content. This is useful for letting you know when a cold prospect becomes warm again. Sidekick can sync with CRM software.
Tools for sending e-mails
Learning how to send cold e-mails effectively is a critical skill for any sales representative. Technology can help you learn how to do this effectively. With these tools, you will be able to hone the art of sending cold e-mails.
Boomerang: Studies consistently demonstrate that e-mails are more likely to be opened at certain times. You can plan your entire day around peak e-mailing times, or you can use Boomerang, which is available in both free and paid versions. Boomerang plugs into Gmail. This application allows you to write e-mails whenever you want and then schedule them to be sent during prime e-mail opening periods.
Yesware: It’s critical to be able to assess the effectiveness of your e-mail outreach efforts. Yesware informs users of open rates and click-through rates of e-mails.
Tools for making phone calls
Of course, you’ll also need to make phone calls to prospects. These tools can help you to do so more quickly and more effectively.
ConnectAndSell: Many sales representatives spend a lot of time navigating complex phone systems just to get a decision maker on the other end of the line. ConnectAndSell utilizes a network of virtual assistants to get users through the gatekeeping process. Once a human being is on the phone, the sales representative takes over the call. Therefore, users spend less time on hold and more time making calls.
Five9: Five9 is a cloud-based virtual call center software. By using Five9, users can more easily connect to more leads every day. The software integrates with CRM and includes features such as a predictive dialer and call recording for quality control. Sales representatives often benefit from being able to review previous calls.
Tools for scheduling appointments
Once you’re able to set an appointment with a decision-maker, a sale becomes a very real possibility. However, scheduling that appointment can be easier said than done. Here are some tools to assist the process.
Calendly: If you’ve ever spent several days on a thread of 10+ e-mails just trying to set an appointment time, you understand the importance of a tool that allows you to schedule appointments easily. With Calendly, prospects can schedule an appointment with you simply by clicking a link and choosing a spot in your schedule.
Charlie: You want to make a stellar impression on that first meeting. To make sure that you are well prepared for a sales call, Charlie is here to assist. Charlie will automatically send you a background e-mail on anyone you meet with before your scheduled meeting. The application uses information gleamed from LinkedIn, other social media platforms, and Google. It informs you of common connections and other information that will help you to nail the meeting, while also saving time on research.
Tools for using social media
Although social media is only one part of the sales process, it is becoming increasingly important for sales. These tools can help you find prospects. Connect with them via social media, increasing your chances of making a sale.
InsideView: There is now so much information available on social media that it can be difficult to sort through all of it in a timely fashion. InsideView consolidates information available on social media into usable customer profiles.
SocialPort: While social media can be used for sales purposes, it can be difficult to deduce what content to share when. SocialPort takes the guesswork out of this process by helping sales representatives deduce which content to share at particular points in the sales cycle. It can be integrated with CRM and also includes features for identifying prospects.
Discover.ly: Disover.ly is an extension for Chrome that provides you with information about prospects’ social media presence as you surf the web. For example, the extension can show you recent tweets or shared connections on LinkedIn. All of this information can help you to learn more about the prospect and form a connection.
With so many sales prospecting tools at your disposal, prospecting will be more effective and more efficient than ever before. Try these tools out and see what works best for you.